Business Analytics have become vital for the growth and development of the companies 1 of today. Large investments are being made in big data analytics to make better business decisions from past data. This past data is being generated by different sources such as business people, marketing, education, engineering, medicine, social media, on-line transactions, call centers, sensors, web logs and telecommunications. Need for the right analysis: In this day and age, when the economy is challenging and the business landscapes are changing faster than ever, it is critical for organizations to focus on their critical business issues. It is also useful to understand the nature of these challenges. With increasing competition and plenty of options, consumers are always on the look-out for the next-best-thing. Business Analytics plays a very important role here as it uses statistics and tools to decode consumer insights. This is done based on accrued data, and Business ...
